Mac Mothership, which maintains a fascinating archive of all things Apple, allowed us to dig through their collection of print ads. On the practical side they also chart the swift evolution and perception of personal computers in America, as the conversation shifts from convincing potential users about the worth, utility and operation of the machines to the bolder tone Apple adopts as PCs become ubiquitous. Enjoy.įrom the curious introductory price of $666.66 to spreads featuring David Carson, old Apple and Mac ads are fascinating.

Print has been acquired by an independent group of collaborators-Deb Aldrich, Laura Des Enfants, Jessica Deseo, Andrew Gibbs, Steven Heller and Debbie Millman-and soon enough, we’ll be back in full force with an all-new look, all-new content and a fresh outlook for the future! In the meantime, we’re looking back at some of our favorite pieces.